Moveover GirlBoss: the "GirlMoss" Movement is Taking Lead with Remote Work
In 2014 the term “GirlBoss” skyrocketed to mainstream when Sophia Amoruso, founder of fashion company “Nasty Gal” wrote her book entitled “#Girlboss,” which shared her journey to becoming a multi-million dollar woman business owner. Since then, it’s emerged to define a mindset for ambitious women to approach their career and business goals by “bossing” up unapologetically, relentlessly, and with endless hustle energy.
While approaching a career with a “GirlBoss” mentality is still aspired to by many women, today, nearly ten years since the term took off with Amoruso’s book, a new term is trending for entrepreneurial and professional women who are approaching their careers and life a bit differently - its called “GirlMoss”, and it’s a movement being fueled by the ability to work remotely, from anywhere, and on your own terms.
So what is the GirlMoss movement exactly, and where did it come from?
For now, “GirlMoss” is mostly a trending hashtag and content topic on social media about professional and entrepreneurial women making intentional time and space for rest, joy and self care outside of work, and in nature. It’s also about boundary setting around work and personal well being; and getting more in touch with their sense of womanhood in nature, rather than having it be consumed or depleted by hustle culture or Girlboss mentality.
When the pandemic made the entire corporate world go remote over night, and knowledge workers were no longer tethered to their physical office space, many professional women discovered how much happier and joyful they were with the flexibility of remote work to add much needed balance to their careers and life. Many women emerged from the pandemic realizing that the GirlBoss mentality was keeping them looped in burnout (which is ultimately counterproductive to their goals), and that remote work gave them the opportunity to keep their career ambitions, while allowing purposeful time for more for rest, self care, and joy in nature.
Without office commutes, remote working women were empowered with extra time in their mornings and evenings to devote to their wellness and self care. Without the requirement to live close to a particular office, remote working women were also able to try living and working from “anywhere,” which lead to real estate in smaller towns and quainter cities around the world rising in popularity, as well as the rise of digital nomadism.
One of the most shared content items in the GirlMoss movement is a twitter (ehm, “X”?) screenshot of a tweet by Daisy Alioto, Founder of media company Dirt which says: “the girl boss is dead, long live the girl moss (lying on the floor of the forest and being absorbed back into nature).”
That quote has gone viral on Instagram and Tiktok, and the GirlMoss hashtag can be seen being used by creators like Asa Steinars, founder of Van Life Iceland, and Jocelyn Longdon, PHD & Founder of Climate in Color.
While the GirlMoss movement is still in it’s early stages, the biggest takeaway we see from it, is that it’s not about women rejecting their careers, leadership positions, or being a Boss. In fact, a lot of the top content on the GirlMoss movement, including the ones we referenced in this article are from women entrepreneurs.
Instead, the GirlMoss movement as we see it, is about revising how life and career success is experienced for ambitious women. For many women who can now start their day slowly thanks to remote work, with time to sleep in late, sip their tea outside, and take a walk in nature before opening up their laptop for work, that’s GirlMoss success at its finest.
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